Section 01
The essential view
A concise reading of what matters, why it matters, and how to evaluate it.
- 01
Customer and launch context
Talofa Games is a San Francisco mobile-game studio that combines fitness and play. The team needed to acquire players for a game built around movement, social play, and monster collection.
- 02
The audience and creative challenge
Talofa tested two distinct audience directions: fitness and outdoor activity, and monster-collection gaming. The team needed a creative-level view of which audience and ad combinations produced efficient installs without sacrificing user quality.
- 03
How Audiencelab was used
Talofa connected its Unity app and Meta campaigns to Audiencelab, assigned unique tracking links to creatives, and used real-time attribution and analytics to compare performance and iterate campaigns.
- 04
The result
The public collaboration reports that CPI moved from $3.80 to $1.80, a reduction of more than 50%, while user quality remained consistent.
- 05
The operational takeaway
Creative-level reporting gave Talofa a direct view of the combinations driving efficient acquisition. The team used that evidence to refine audience strategy and creative decisions throughout the campaign.
Section 02
How the work moves
A connected operating sequence, from initial intent to an outcome the team can evaluate.
- 01
Connect the Unity app and Meta campaign data
- 02
Assign a unique tracking link to each creative
- 03
Compare audience and creative outcomes in real time
- 04
Move spend toward the combinations lowering CPI
- 05
Keep user quality visible while scaling acquisition
Section 03
Talofa's published CPI shift
A side-by-side decision aid for teams evaluating the operating tradeoffs.
| Metric | Starting point | With Audiencelab |
|---|---|---|
| Cost per install | $3.80 | $1.80 |
| CPI change | Baseline | more than 50% |
| User quality | Target quality | Maintained |
Section 04
Questions teams ask
Direct answers to the points that usually shape the next decision.
- What result did Talofa Games report?
- Talofa Games reported that CPI moved from $3.80 to $1.80, a reduction of more than 50%, while maintaining user quality.
- What did Audiencelab provide?
- Audiencelab provided creative-level attribution, unique creative tracking links, and real-time reporting for the supported campaign workflow.
- Where is the public case study?
- Geeklab publicly introduced the Talofa Games collaboration and its results. The original announcement is linked below.
Section 05
Continue the research
Go deeper into product documentation, methodology, and related evidence.