Section 01
The essential view
A concise reading of what matters, why it matters, and how to evaluate it.
- 01
Verified
A verified claim has a reviewable source, approved wording, scope, limitations, channel permissions, and current review date.
- 02
Qualified
A qualified claim can be used only with the stated campaign, source, date, and limitation. Customer case-study results fall into this category.
- 03
Deprecated or internal-only
Claims without sufficient evidence, context, or permission are removed from public pages and schema. They may not be recycled into blog posts or machine-readable files.
Section 02
How the work moves
A connected operating sequence, from initial intent to an outcome the team can evaluate.
- 01
Submit exact wording and source
- 02
Document sample, dates, baseline, and method
- 03
Record permission and allowed channels
- 04
Complete product, customer, and legal review as needed
- 05
Publish with source, limitation, and expiry date
Requirements
What needs to be true
Named claim owner
Primary evidence and stable source
Customer permission when identifiable
Review and expiry date
Limitations
What this does not prove
A partner-published case study may not expose every experiment variable.
A statistically associated result is not automatically incremental.
Expired claims must be reviewed before reuse.
Section 05
Questions teams ask
Direct answers to the points that usually shape the next decision.
- Which performance evidence is currently public?
- The official TikTok for Business Nanobit case study reports $1.13 CPI, 2.08 total ROAS, and 1.68 day-7 ROAS. The public Talofa Games case study reports CPI moving from $3.80 to $1.80 while maintaining user quality.
- What happened to the 53%, 12x, and 95% claims?
- The 95% attribution-accuracy claim remains supported by the named Nanobit evidence record. Audiencelab removed the 53% CPI reduction and 12x performance claims because they came from unnamed case studies. The public TikTok for Business Nanobit case study now provides named performance evidence with $1.13 CPI, 2.08 total ROAS, and 1.68 day-7 ROAS.
- Can a sales deck use an internal-only claim?
- Only if its channel permission explicitly allows that use and the audience receives the required context.
Section 06
Continue the research
Go deeper into product documentation, methodology, and related evidence.