Section 01
The essential view
A concise reading of what matters, why it matters, and how to evaluate it.
- 01
Creative reporting without ATT limits
Audiencelab's web-first attribution path does not depend on IDFA or an ATT-opted-in cohort. Eligible aggregate outcomes stay connected to the creative across the supported measurement scope.
- 02
Track performance for the full lifecycle
Creative performance remains visible from launch through mature retention and revenue cohorts. Teams see how an idea performs over time instead of losing the view after an early reporting window.
- 03
Turn outcomes into the next creative decision
Creative-level installs, retention, revenue, and ROAS show which concepts to scale, stop, localize, or iterate.
Section 02
How the work moves
A connected operating sequence, from initial intent to an outcome the team can evaluate.
- 01
Collect campaign and creative identifiers
- 02
Connect approved install and outcome data
- 03
Normalize windows, currencies, and naming
- 04
Compare mature cohorts at useful granularity
- 05
Feed findings into creative and campaign decisions
Section 03
Creative metrics reveal different stages of value
A side-by-side decision aid for teams evaluating the operating tradeoffs.
| Metric | What it shows | Decision |
|---|---|---|
| CTR | Message and click response | Refine the hook and message |
| CPI | Acquisition efficiency | Scale or adjust acquisition |
| ROAS | Revenue efficiency across the selected window | Allocate budget toward valuable creatives |
| Retention | Cohort quality over time | Identify creatives that sustain value |
Section 04
Questions teams ask
Direct answers to the points that usually shape the next decision.
- Can Audiencelab show user-level journeys?
- Audiencelab's public positioning is privacy-conscious and focused on aggregate and modeled outcomes rather than exposing user-level tracking.
- Can I keep my existing creative dashboard?
- Yes. Audiencelab complements existing reporting; the integration path depends on the approved data sources and workflow.
- How should creative winners be selected?
- Use a pre-declared decision rule, mature cohorts, sufficient volume, and business outcomes. Re-test when audience, market, or campaign setup changes.
Section 05
Continue the research
Go deeper into product documentation, methodology, and related evidence.