Section 01
The essential view
A concise reading of what matters, why it matters, and how to evaluate it.
- 01
Featured: Nanobit on TikTok
TikTok for Business reports $1.13 CPI, 2.08 total ROAS, and 1.68 day-7 ROAS for the published Nanobit campaign case study involving Audiencelab by Geeklab. Read the full story for campaign context, the three sourced metrics, and a link to the official TikTok for Business publication.
- 02
Featured: Talofa Games
The public Talofa Games case study reports that Audiencelab reduced CPI from $3.80 to $1.80, a reduction of more than 50%, while maintaining user quality. Audiencelab connected creative-level attribution and real-time reporting to two audience strategies, giving the team a direct view of which creative and audience combinations lowered acquisition cost while preserving user quality.
- 03
How Audiencelab improves performance
Audiencelab connects web-to-app campaign infrastructure, signal engineering for Meta CAPI and TikTok Events API, and creative-level outcomes. Teams run it together with an MMP, or as the standalone reporting and activation layer for supported ad networks.
- 04
How to read the numbers
Published metrics describe a specific campaign context. They depend on product, market, creative, spend, seasonality, and execution. For claim ownership, sources, and limitations, see the claim methodology page.
Limitations
What this does not prove
The Nanobit metrics describe a published TikTok campaign with multiple named performance drivers.
The Talofa figures describe the published CPI baseline and collaboration; the public source does not publish the user-quality definition or cohort window.
Customer outcomes also depend on product, market, creative, spend, seasonality, and execution.
Section 03
Questions teams ask
Direct answers to the points that usually shape the next decision.
- Which customer outcomes are publicly documented?
- The customer hub includes named Nanobit campaign results published by TikTok for Business and named Talofa Games CPI results from the public collaboration.
- Who published the Nanobit metrics?
- TikTok for Business published the Nanobit case study involving Audiencelab by Geeklab.
- What did Talofa Games achieve?
- The public Talofa Games case study reports that Audiencelab reduced CPI from $3.80 to $1.80, more than 50%, while maintaining user quality.
- Where can I review claim methodology?
- See the public claim methodology page.
Section 04
Continue the research
Go deeper into product documentation, methodology, and related evidence.