Section 01
The essential view
A concise reading of what matters, why it matters, and how to evaluate it.
- 01
AppsFlyer's job
Preserve existing attribution, cross-network reporting, governance, and downstream dashboards. Do not change the source of record without a deliberate migration decision.
- 02
Audiencelab's job
Connect measurement to campaign action through web-to-app workflows, creative analysis, event design, and supported network feedback.
- 03
Reconcile, do not declare a winner
When totals differ, compare windows, time zones, attribution rules, identifiers, currency, cohort maturity, and raw source events.
Section 02
How the work moves
A connected operating sequence, from initial intent to an outcome the team can evaluate.
- 01
Document how AppsFlyer is used today
- 02
Choose the approved data handoff
- 03
Map definitions and expected discrepancies
- 04
Run both views during a pilot
- 05
Assign ownership for ongoing reconciliation
Section 03
Different layers, different responsibilities
A side-by-side decision aid for teams evaluating the operating tradeoffs.
| Job | AppsFlyer | Audiencelab |
|---|---|---|
| Cross-network attribution | Primary | Uses approved outputs where available |
| Reporting governance | Primary | Complementary |
| Web-to-app workflow | Configuration dependent | Primary focus |
| Signal and creative activation | Platform dependent | Primary focus |
Requirements
What needs to be true
Access to the required AppsFlyer data or export
Documented attribution settings and windows
Approved destination and retention controls
A clear operational use case beyond duplicate reporting
Limitations
What this does not prove
Available AppsFlyer connection methods depend on customer configuration and permissions.
The systems may report different totals for valid methodological reasons.
Audiencelab should not be described as a native integration until the specific path is confirmed.
Section 06
Questions teams ask
Direct answers to the points that usually shape the next decision.
- Do I need to remove AppsFlyer?
- No. The default positioning is coexistence, not rip-and-replace.
- How is data connected?
- Depending on the approved setup, options may include exports, APIs, SDK or server events, and warehouse data. Confirm the exact path before implementation.
- Which system is the source of truth?
- The customer should declare a source of record for each reporting and operational decision. No system should be treated as automatic truth for every purpose.
Section 07
Continue the research
Go deeper into product documentation, methodology, and related evidence.