Turn ad clicks into clean server-side sales signals.
One lightweight script captures influencer ad traffic and store events, then sends deduped purchase signals to Meta, TikTok, and Google — no custom CAPI stack required.
- Influencer ads
- Store events
- Server-side CAPI
influencer ad signals
Ads in. Clean purchase events out.
Mia Studio
@miafinds
event
purchase
$128
Nora Daily
@noradaily
event
add_to_cart
$86
Kai Reviews
@kaireviews
event
checkout
$214
captured
Influencer click + store purchase
delivered
Deduped server-side event
- Click ID
- ttclid + fbc captured
- Store event
- purchase · $128.00
- Server route
- Meta CAPI · TikTok Events API
The catch
You know you need server-side tracking. The setup is the hard part.
Meta CAPI, TikTok Events API, Google Enhanced Conversions, event deduplication, attribution parameters, consent logic, product metadata, purchase values, and creative IDs all need to work together. Most teams do not have time to own that stack end to end.
- Meta CAPI & TikTok Events API
- Correct payloads, matching parameters, and event names that never drift.
- Google Enhanced Conversions
- Hashed customer data and order context where required.
- Deduplication & IDs
- Event IDs, click IDs, and creative-level tagging that line up.
- Consent-aware routing
- Respect choices while still sending the signals you can send.
- Product & purchase context
- SKUs, categories, price, currency, and high-value actions.
Simple integration, powerful signals
Add the script. Define the moments. Let the signal layer do the heavy lifting.
Audiencelab captures ecommerce events from your storefront, then enriches, deduplicates, and routes them server-side to platforms like Meta, TikTok, and Google.
Product views
Viewed SKU, category, variant, price, and creative source.
Add to cart
Cart intent with basket value and attribution parameters.
Checkout started
Checkout context before signal loss or payment redirects.
Purchases
Deduped order events with value, currency, and products.
Repeat purchases
Retention events that train toward customer quality.
High-value customer actions
Custom conversion events for VIP, subscription, and LTV intent.
[Why this matters]
Stronger signals — without a dedicated backend project.
Client-side pixels are getting weaker. Server-side events are stronger, more reliable, and more controllable — but most teams do not have the engineering resources to build that properly.
Audiencelab gives ecommerce teams the benefits of a modern server-side signal stack with the simplicity of dropping in a React component or JavaScript snippet.
live signal quality
Clean enough to scale
event match confidence
healthy
Delivery
Server-side forwarding with platform-specific shaping.
Control
Consent-aware routing and repeatable event hygiene.
Maintainability
One integration path instead of three parallel pipelines.
One integration · Multiple destinations
Your store emits events once. Audiencelab is the central signal layer.
Instead of integrating Meta CAPI, TikTok Events API, and Google separately, send a single coherent event stream — and let Audiencelab handle delivery to each destination.
Audiencelab handles
- Event formatting
- Platform-specific requirements
- Deduplication
- Attribution parameters
- Creative-level tagging
- Consent-aware routing
- Server-side delivery
The result is cleaner data, better optimization, and less engineering overhead — so merchandising and growth can ship confidently.
Ready to simplify server-side?
Ship ecommerce signals your algorithms can trust.
Talk to our team about your stack and destinations — or spin up your account and start integrating.
Bring your store. We bring the signal infrastructure.
Meta CAPI · TikTok Events API · Google EC