About
Learn more about Audiencelab
Audiencelab is a privacy-centric performance analytics platform built for mobile advertisers navigating the challenges of iOS measurement in the post-ATT era.
We help marketers, UA teams, and growth leaders uncover which creatives actually drive performance, without relying on SKAdNetwork or user-level tracking.
Why Audiencelab?
Apple’s App Tracking Transparency (ATT) and the end of traditional attribution methods left advertisers flying blind. Existing solutions either rely on SKAdNetwork (with incomplete data), complex modeling, or fragile attribution workarounds.
We believe there’s a better way.
✅ No user IDs. No SKAdNetwork dependency. No blackboxes from ad networks
✅ Measure results directly at the creative level, independently of ad networks.
✅ See what’s working, kill what’s wasting budget -> faster.
How it works
Audiencelab uses a privacy-first approach that doesn’t track individual users or rely on device identifiers.
When a user opens your app, Audiencelab tags the session with a creative ID instead of a user ID. Conversion calculations happen directly on-device, and anonymized aggregate data is sent to our servers for reporting.
This enables:
- Clear insights into which creatives drive installs, engagement, and revenue
- Reporting that’s free from network bias or attribution loopholes
- Compliance with Apple’s privacy requirements without privacy manifest or SDK disclosures
Who it’s for
Audiencelab is designed for:
- Mobile game developers looking to optimize creative strategy
- UA managers scaling iOS campaigns profitably
- Growth teams frustrated by SAN black-box reporting
- Anyone seeking creative-level clarity without attribution headaches
Whether you’re a solo marketer or part of a global publishing team, Audiencelab helps you lower acquisition costs, scale smarter, and eliminate waste.
Trusted by leaders in mobile gaming
Audiencelab was created by the team at Geeklab, experts behind over 1,000 game launches and trusted by top publishers worldwide.
We’ve helped our partners:
✅ Cut non-performing spend
✅ Achieve 16x higher ROAS than with SKAN campaigns
✅ Uncover winning creatives they didn’t know they had
They were proactive, collaborative, responsive, and most of all experts when it came to making our creative optimization process fun instead of daunting.
— Jenny Xu, CEO at Talofa Games | Forbes 30U30