Case Study: Talofa Games

Slashing marketing expenses by 50% with Audiencelab's innovative approach

Talofa Games, a San Francisco-based company, merges mental and physical health with gaming.

Founded by Forbes' 30 Under 30 honoree Jenny Xu, their latest game combines monster collecting with real-life movement tracking.

Opportunity and Problem

Opportunity

The innovative blend of fitness and gaming unlocks diverse marketing opportunities.

Problem

Data constraints complicate the measurement and optimization of marketing campaign effectiveness.

Fitness & Health

Mobile Games

Installs (All Creatives):4,520
Low Value users (d3-d14):2,260
Medium Value users (d3-d14):1,356
High Value users (d3-d14):904

SKAdNetwork Data

DNU using Native iOS measurement tools and MMPDNU using MMP and SKAN

With native measurement and attribution tools, it was impossible for Talofa to understand the outcome of their actions on iOS. The limitations of SKAN made it challenging to accurately attribute installs and measure user value.

Integrate our Unity SDK
Share access to Meta Ads account
Unique tracking links per creative
Apply tracking schema
Real-time attribution and analytics

$3.8

cost per install

$1.8

cost per install

DNU using Native iOS measurement tools and MMPDNU using MMP and SKAN

DNU using Audiencelab by GeeklabDNU using Audiencelab

Swift Decisions Powered by Creative-Level Insights

Fitness & Outdoor AdsetPokemon & Monster Adset

Capability to iterate on creatives in real-time

Using web-technologies, our creative-level framework is able to attribute installs in real-time

"The Geeklab team helped us immensely with the conception, testing, and soft launch of our latest game. We had their help every single day in creating new assets, new campaigns, and optimizing things that we didn't even know existed within the ad platforms. They were proactive, collaborative, responsive, and most of all experts when it came to making our creative optimization process fun instead of daunting. It truly felt like we had another set of team members on our side, and with their help were able to reach thousands more players with more than half the cost."- Jenny Xu

Where They Live

Talofa Games

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