Section 01
The essential view
A concise reading of what matters, why it matters, and how to evaluate it.
- 01
Campaign strategy and operations
Define the business objective, market, budget, network mix, campaign structure, decision cadence, and escalation path with the customer team.
- 02
Signal and creative workflow
Review event quality, network diagnostics, creative hypotheses, mature outcomes, and the next test. Existing MMP and reporting systems can remain in place.
- 03
Transparent commercial scope
The agency plan uses a custom monthly retainer plus a percentage of user-acquisition spend. The proposal states the included accounts, services, minimum term, billing basis, and exclusions.
Section 02
How the work moves
A connected operating sequence, from initial intent to an outcome the team can evaluate.
- 01
Review goals, product economics, and current stack
- 02
Agree scope, access, owners, and baseline
- 03
Launch a controlled operating plan
- 04
Review signals, creative, and mature outcomes
- 05
Expand only after the workflow is proven
Section 03
Choose the operating model that matches your team
A side-by-side decision aid for teams evaluating the operating tradeoffs.
| Area | Product plan | Agency plan |
|---|---|---|
| Campaign ownership | Customer team | Shared or managed |
| Signal engineering | Tools and technical support | Managed workflow |
| Creative research | Customer-led | Included in agreed scope |
| Commercial model | Percentage of UA spend | Retainer + percentage of UA spend |
Requirements
What needs to be true
A named customer owner and decision cadence
Approved access to the required accounts and data
Documented baseline, metric definitions, and cohort windows
Agreed privacy, security, and brand controls
Limitations
What this does not prove
Campaign results depend on product, creative, market, auction, budget, and execution.
A projection is not a performance commitment.
Services, integrations, and response times are limited to the signed scope.
Customer and platform approvals remain outside Audiencelab's control.
Section 06
Questions teams ask
Direct answers to the points that usually shape the next decision.
- What does the agency plan cost?
- Pricing is a custom monthly retainer plus a percentage of user-acquisition spend. Currency, billing period, minimum term, and scope are stated in the proposal.
- Does Audiencelab guarantee a performance improvement?
- No. The team agrees a baseline and test plan, but mobile campaign outcomes cannot be guaranteed.
- Can our team retain account control?
- Yes. Access, approvals, budget authority, and decision rights are documented during scoping.
Section 07
Continue the research
Go deeper into product documentation, methodology, and related evidence.